Now in its 34th edition, SANA, the first fair in Europe to open its doors to the world of organic and natural products, has consolidated itself year after year as the essential event to present and discover sector news, develop new commercial relationships, analyze the market trends and trace the future lines of everything that belongs to the world of organic, natural and sustainable.
In the recently concluded edition in Bologna, Piedmont was also there and in particular we are proud to tell you that the iBò -Ritorno alla natura company from Carentino was there and had a great success. We have only been on the hazelnut market since 2016, having reconverted 50 hectares of land previously dedicated to breeding. Now it is a 20 hectare hazelnut grove but we want to expand because, despite the drought, it is bearing its first fruits.
Round gentle three-lobed hazelnuts from Piedmont, organic PGI which are then marketed to local artisan companies – no more than 20 km from the farm – with their recipes and their skilful art, for the production of excellent products that have the flavor of the territory and tradition. Presence at SANA made us understand that our work and our sacrifices are understood and appreciated. We pursue excellence and valorization of the territory through the choice of organic, but above all through collaboration with small artisans close to us. We would like to bring Monferrato, a land of excellence and craftsmanship, to be valorised and appreciated in the round, just like one of our round and gentle hazelnuts.